GCART® stands for Green Cart. The idea to start this came from an entrepreneurial thought to bring a bit of nature into urban lives.
But How? After long thought we zeroed on sourcing and distributing hand woven and hand made products.
This led us to our first product - the humble gamcha from Bankura in West Bengal.
Coming from West Bengal we had grown up using the gamcha in our childhood and then moved to Terry Towels as we moved to corporate life. On thinking back, we saw some clear advantages of gamcha over the terry towels like easy to dry, light to carry, less space to pack and cheaper to buy.
But we soon realized that quality and availability was an issue.
To sustain in a shrinking user market of gamcha, the weavers were compromising on quality to keep prices low, but this was working negatively with quality conscious users shunning it, further reducing the user market.
Thus, was born 3stones®. A brand registered in 2018 that stands for high quality authentic products at affordable price.
We decided to make 100% cotton gamcha using traditional methods by rural artisans.
In 2019, we added 3stones® handloom silk and cotton sarees to our portfolio.
We added silk fabrics to supply to fashion and home furnishing industry to our portfolio in 2020.
All our products are free from toxic chemicals and being hand crafted saves on power consumption leading to reduced carbon footprint.
This is our way of encouraging the continuity of traditional knowledge and contributing to a sustainable life style in harmony with nature – trying to add a bit of nature in our daily lives.
GCART® is registered with Textiles Committee, Ministry of Textiles, Government of India. Handloom Mark Registration Number: HLM-KOL-90-40020.
GCART® is registered with Central Silk Board, Ministry of Textiles, Government of India. Silk Mark Organization of India Membership Number: SMOI/4159 .
*All trademarks are acknowledged.
GCART® is regsitered with Ministry of Micro, Small & Medium Enterprises, Government of India. Udyog Aadhaar Number: WB14D0011992.
GCART® is professionally managed by an experienced team with vast experience in weaving, technology and sales.
All our products are made by our own pool of expert craftsmen and women.
We believe in responsible sourcing with strong social, economic and environmental impacts in true consideration.
Our Quality team is headed by an award-winning Master Weaver who ensures all our products meet right quality standards.
HANDLOOM WEAVING UNIT
VILLAGE - HAT SIMLA, PANCHAYAT - NASRATPUR, SAMUDRAGARH, PURBA BARDHAMAN, WEST BENGAL 713 519, INDIA